{
"type": "brand identity system presentation board",
"header": {
"title": "品牌视觉识别系统 BRAND IDENTITY SYSTEM",
"slogan": "爱它·懂它·陪伴它"
},
"main_logo": {
"text": "{argument name=\"brand name\" default=\"GDX\"}",
"subtitle": "{argument name=\"brand chinese name\" default=\"狗东西\"}",
"design_feature": "{argument name=\"main subject\" default=\"Dog profile in negative space of the letter D\"}",
"metadata": [
"品牌名称",
"行业属性 {argument name=\"industry\" default=\"宠物行业\"}",
"设计时间 2024.05"
]
},
"layout": {
"sections": [
{
"title": "设计网格",
"count": 1,
"description": "Logo with architectural grid lines and golden ratio measurements"
},
{
"title": "概念草图",
"count": 4,
"description": "Evolution steps from rough dog sketch to final geometric logo"
},
{
"title": "灵感来源",
"count": 4,
"description": "Moodboard images including minimalist architecture, a golden retriever, and dark green geometric shapes"
},
{
"title": "创意理念",
"count": 4,
"description": "Text blocks with minimalist icons explaining design philosophy, positioning, color psychology, and scalability"
},
{
"title": "品牌应用",
"count": 6,
"labels": [
"名片 正反面",
"信纸信封",
"APP图标",
"网站页眉 / 网站图标",
"产品包装 / 购物袋",
"店面门头 / 标识牌"
],
"description": "Mockups of business cards, envelopes, app icons, website header with a dog, paper shopping bags, and a storefront sign"
},
{
"title": "色彩规范",
"count": 5,
"labels": [
"主色",
"辅助色",
"强调色"
],
"colors": [
"{argument name=\"primary color\" default=\"#1E3D34\"}",
"#F5F3EF",
"#E5E2DD",
"#A8C5B1",
"#E0A86E"
]
},
{
"title": "字体规范",
"count": 2,
"labels": [
"思源黑体 CN",
"思源柔黑体 CN"
],
"description": "Typography specimens showing 'Aa', alphabet, and numbers"
},
{
"title": "最小使用尺寸",
"count": 2,
"description": "Minimum logo size specifications at 20mm and 12mm"
},
{
"title": "安全留白区域",
"count": 1,
"description": "Logo surrounded by a bounding box with 'X' indicating clear space margins"
},
{
"title": "错误使用示例",
"count": 5,
"labels": [
"不可拉伸变形",
"不可改变颜色",
"不可添加阴影",
"不可倾斜使用",
"不可复杂背景上使用"
],
"description": "Examples of incorrect logo usage: stretched, wrong color, drop shadow, tilted, and placed on a busy photographic background"
}
]
}
}
